LCMS Worship is pleased to make the following media kit available for you and your congregation to use in reaching out to your community this Lenten season.
The items are designed to allow you to add your invitation and local details about your Holy Week and Easter services. You are invited to use these resources to advertise your congregation or simply to generate opportunities for pastoral conversations in your community.
Instructions
Start with the how-to guide for descriptions of the resources available and ideas on how to use them.
The media kit includes:
Newspaper Op-Ed
Add your pastor’s name and the name of your congregation together with President Harrison’s and submit to your local newspaper.
Newspaper Advertisement
Content for Facebook, Twitter and Instagram is included. Use the message portion of each social media platform to include an invitation with your church’s worship times, address and contact information.
Social Media Shareable
Content for Facebook, Twitter and Instagram is included. Use the message portion of each social media platform to include an invitation with your church’s worship times, address and contact information.
Facebook Advertisement
Pay for a Facebook Single Image Ad. Use the image provided here. It is already formatted to the proper dimensions for this kind of ad. We suggest using the ad to point people to the page on your church website that includes your congregation’s Holy Week service schedule. Select “Get More Website Visitors” when creating your ad.
Each ad has 2 areas for copy with very limited character counts:
- Text – 90 characters (located above the image)
- Headline – 25 characters (below the image)
We suggest the following text for each copy area, but you are free to customize it to your needs and preferences. Just make sure to stay within the character count restrictions.
- Text – Holy Week: The most important week in history. The most important week in your life…
- Headline – Join us this Holy Week.
Postcards/notecards
These can be printed two to a page and are easy to print on cardstock paper using your church’s copier or printer. On the backside, include an invitation with your church’s worship times, address and contact information. Send one to visitors who have attended your church in the past year, and encourage members to send or hand deliver them to community members they know.