LCMS Worship is pleased to make the following items available for you and your congregation to use in reaching out to your community during Lent, Holy Week and Easter.
The items are designed to allow you to add an invitation to your Holy Week and Easter services. We invite you to use these resources to advertise your congregation or simply to generate opportunities for pastoral conversations.
How-To Guide
Start with the how-to guide for descriptions of the resources available and ideas on how to use them.
The media kit includes:
Newspaper Op-Ed
Add your pastor’s name and the name of your congregation together with President Harrison’s and submit to your local newspaper.
Newspaper Advertisement
Purchase ad space in your local newspaper and add your church’s worship times, address and contact information. We have provided a graphic that will enhance your newspaper ad.
Social Media Shareable
These graphics can be shared on Facebook, X and Instagram. Ten Bible verse graphics are included within each design theme: one for each week of Lent, three for Holy Week and one for Easter. Graphics are labelled by week and design. Use the caption portion on each social media platform to include an invitation with your church’s worship times, address and contact information.
Social Media Reels
Two versions of each theme have been produced as short format, vertical video content (Reels/TikToks/Shorts). The full version may be downloaded and used on your congregation social media channels as is without changes. The “template” version can be downloaded and customized by adding your own music and an invitation with your church’s worship times, address and contact information. To customize it use video editing software like iMovie or Final Cut Pro, or use a service like Canva.com or Adobe Express. Be sure you have secured permission to use the music you include.
Lent A — Template
Social Media Reel
Lent A — Full
Social Media Reel
Lent B — Template
Social Media Reel
Lent B — Full
Social Media Reel
Lent C — Template
Social Media Reel
Lent C — Full
Social Media Reel
Facebook Advertisement
Pay for a Meta Image Ad campaign. Use the image provided here. Meta will resize and adjust it as needed for ad placement. We suggest using the ad to point people to the page on your church website that includes your congregation’s service schedule. Select “Get More Website Visitors” when creating your ad.
Each ad has 2 areas for copy with very limited character counts:
- Text – 90 characters (located above the image when displayed in the newsfeed)
- Headline – 25 characters (below the image when displayed in the newsfeed)
We suggest the following text for each copy area, but you are free to customize it to your needs and preferences.
Just make sure to stay within the character count restrictions.
- Text – We preach Christ for you. Come join us to receive His forgiveness, life and salvation.
- Headline – Join us this Easter season!
Postcards/notecards
These can be printed two or four to a page on cardstock paper using your church’s copier or printer. On the back side, include an invitation with your church’s worship times, address and contact information. Send one to visitors who have attended your church in the past year, and encourage members to deliver them to community members they know.