Purpose: Prayerful Consideration
Prayerfully consider what you want to begin and why. Do you want to primarily care for the Lutheran college students? Do you want to witness to unbelievers on campus? Do you want to engage students, professors and others who are antagonistic to the Gospel? Hopefully, you want to do all three. All of them require commitment. Establishing clear goals and objectives will help you target your efforts.
Research: Get to Know the College or University
Campus ministry is difficult if you aren’t spending time on campus. So go there. Get acquainted with the campus. Take a tour. Spend time in the student union. Read the school newspaper. Just dodge the protesters. Notice where students congregate and what they are doing. Eat in the school cafeteria. Read. Drink coffee. Observe. Drink more coffee. Take notes.
Support: Creating Congregational Awareness
While not everybody at your church will be directly involved, you will need support, encouragement and perhaps some financial assistance. Find opportunities to share the vision for campus outreach and results of the research that you have done so that the congregation can see the possibilities. Explore what help your District or other church auxiliaries can offer. You might consider hosting a mission festival and inviting a seasoned campus pastor or worker to teach your congregation about the challenges, opportunities and joys of campus ministry. Most people involved in campus ministry would love to highlight what they are doing. Invite them and ask them to get familiar with your situation. It never hurts to pick the brains of those who are already doing what you would like to do.
Recruitment: Students and Volunteers
Survey your student situation. Finding, and/or developing, a core of 3-5 students will be essential. Gather them together and seek their ideas early on. They are the ones who will be most invested and the more they are involved the more ownership they will take.
Not only can you not do this alone, but students will come and go. You need volunteer help to provide stability and continuity. In addition to the pastor, who else might be on staff who can contribute? Do you have members at church who are faculty or staff on campus? What about alumni? Don’t forget that there might be other interested individuals and alumni beyond just your congregation who may wish to help.
Locatedness: Creating Campus Presence
Communication: Getting the Word out!
You have many tools available to advertise and communicate with college students and most of them are free. Flyers and newsletters are nice, but they may not be the best use of your time and resources. Take advantage of the social media available to you. For starters, create a Facebook page for your student group. A web page or web blog would also be helpful. If your congregation has its own website, ask to get a prominent link for “college students” from the home page to your group’s Facebook or blog page. This will help link your church to your student group.
Recognition: Starting a Student Club or Organization
Recognized student groups usually receive space for activities and can use school channels for publicizing their activities. Setting up tables at official events and student orientation fairs is paramount in establishing a presence and introducing your campus group to students. Recognition creates trust, builds relationships, provides great opportunities to network, and opens doors to serve the greater campus community.
Network: Connect with other Campus Ministries
Building relationships with others beyond your campus ministry is also important for mutual collaboration and support. Please check out our growing network of over 200 LCMS U chapters throughout the LCMS. Seek opportunities to do activities with other campus ministries such as retreats or servant events. Attend a national LCMS U conference to build connections and learn from others who are involved in campus ministry. Students love to road trip, serve, and meet other students from other places.
If you have an interest in doing campus outreach, don’t wait to start. While doing things according to an academic cycle is great the perfect time to start is now. All it takes is initiative, rooted in the love of the Gospel and a sincere love for young people.
Need more help? Ask me. Ask any campus pastor or volunteer! Anyone who is already doing campus ministry is already passionate about it. We are here to help you. Pease don’t hesitate to contact us if we can help provide additional ideas, support, or resources to help you get started!