Lent, Holy Week and Easter media kit — This is love

LCMS Worship is pleased to make the following media kit available for you and your congregation to use in reaching out to your community this Lent and Easter season.

The items are designed to allow you to add an invitation to your Holy Week and Easter services. We invite you to use these resources to advertise your congregation or simply to generate opportunities for pastoral conversations.

Option A

Option B

Option C

Instructions

Start with the how-to guide for descriptions of the resources available and ideas on how to use them.

View instructions

Preview media kit files

Download all media kit files (ZIP)

The media kit includes:

Newspaper Op-Ed

Add your pastor’s name and the name of your congregation together with President Harrison’s and submit to your local newspaper.

Newspaper Advertisement

Purchase ad space in your local newspaper and add your church’s worship times, address and contact information. We have provided a graphic that will enhance your newspaper ad.

Social Media Shareable

These graphics can be shared on Facebook, Twitter and Instagram. Ten Bible verse graphics are included within each design theme: one for each week of Lent, three for Holy Week and one for Easter. Graphics are labelled by week and design. Use the caption portion on each social media platform to include an invitation with your church’s worship times, address and contact information.

Facebook Advertisement

Pay for a Facebook Single Image Ad. Use the image provided here. It is already formatted to the proper dimensions for this kind of ad. We suggest using the ad to point people to the page on your church website that includes your congregation’s service schedule. Select “Get More Website Visitors” when creating your ad.

Each ad has 2 areas for copy with very limited character counts

Text – 90 characters (located above the image)

Headline – 25 characters (below the image)

We suggest the following text for each copy area, but you are free to customize it to your needs and preferences. Just make sure to stay within the character count restrictions.

Text – Christ died for you. Come join us to receive His forgiveness, life and salvation.

Headline – Join us this Easter season.

Postcards/notecards

These can be printed two or four to a page on cardstock paper using your church’s copier or printer. On the back side, include an invitation with your church’s worship times, address and contact information. Send one to visitors who have attended your church in the past year, and encourage members to deliver them to community members they know.